How to make our restaurant successful !

6190 full service restaurants, 8685 counter service restaurants, 124 cafeterias or buffets, 1564 snack and specialty food bars, 1125 food service contractors, 426 caterers, 35 mobile food services, 1630 bars or nightclubs. Could you believe all of these restaurants numbers are calculated in the only one city, Chicago? According to the statistic above, we can enjoy about 20000 restaurants in Chicago. Of course it is a good news for lots of Chicagoans since they have a number of options to enjoy their meals. However, for restaurant owners, it could not be just a good news because they cannot help competing with each other. Therefore, many of them are looking for strategies to be more competent. And here is the most efficient way to make a restaurant successful : Make regular customers !

To make regular customers, knowing the region where the restaurant is located should be first step. By getting lots of information about the neighborhood in which the restaurant is, we could guess consumer proneness including what they are interested in, how many times they are willing to eat out, or what type of food they like. This information could give us some subjects of conversation which we should have with customers in order to make a deep relationship with them.

 Next, with this material to treat customers, we should try to make them feel familiar with us. Making interesting conversations, giving them free food and celebrating their anniversaries could be effective ways to make regular customers. If they start to feel familiar with our restaurants and to appreciate our kindness, they will be willing to go these restaurants. But it is not entirely finished yet. We must not forget to last thing to make regular customers.

 It is the follow-up service that the final step to make regular customers is. To make sure that some people come to our restaurants regularly, we have to keep in touch with them constantly. Even though they do not appear frequently, it would be better contact them when we got some information related to their interests, or concerns. By doing so, they cannot forget you and want to visit our restaurant again.

However, it does not mean that we have to be pretentious. Of course we should be sincere for them. We have to keep the fact that we should be their real friend not only for business but also for personal relationship. Therefore, we have to be more active to help them also. By doing so, we could make lots of regular customers, which are also our friends. Finally, with their help, our restaurants would be one of the most successful ones!